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At smartFOCUS DIGITAL we’re experts in powering successful email marketing campaigns. Here you’ll find ideas, intelligence and strategies that really work, and benefit from the value-added knowledge we share with our clients.

Tools & ideas

What should I look for in an email marketing system?

Key features to consider when specifying your email marketing system.


Improve your reactions
Email marketing basics.

Email marketing
Applying the Technology - Vicky Carne

Legislation update
Your guide to the latest EU legislation on spam, cookies, location data and user directories, by David Naylor of Morrison & Forester.


Effective Email Marketing White Papers
View our effective e-Marketing White Papers written by email guru Dave Chaffey.

E-Permission Marketing Email Creative
Building & Maintaining a Quality Email List Devising & Revising E-newsletters
The Critical Factors for Success Evaluating Email Marketing


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Recommended reading

Total E-Mail Marketing

  E-business and E-commerce


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